research article
The Role of Emerging Technologies in Enhancing Customer Experience and Business Scalability
Vol. 2 , Issue 4 (2024) · pp. 12-24
DOI: 10.64180/ijef.242402
Abstract
This paper explores the transformative impact of emerging technologies on customer experience and business scalability. As organizations increasingly seek to innovate and differentiate themselves in competitive markets, technologies such as artificial intelligence (AI), machine learning, the Internet of Things (IoT), augmented reality (AR), and blockchain have become central to driving improvements in customer engagement and operational efficiency.
Keywords:
Emerging Technologies
Customer Experience
Business Scalability
Artificial Intelligence
Operational Efficiency
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